First strip
In the first column we write all our professional skills. Moreover, we write not just a bunch (as is done in the resume), but also divide into three "chapters":
necessary in the work where you want;
significant;
“Cherries on the cake” - additional skills that do not directly affect your value, but which may give an additional advantage (for example, knowledge of French as a second language).
Second strip
We take the position that we want to reach (for example, Google Marketing Director in Ukraine). We find a resume of 10 people who were or are the marketing director there. We analyze their resume. And in the same way, having analyzed everything, we write out their skills in three chapters: necessary, essential and cherries on the cake.
It is a generalized portrait of at least 10 resumes of such leaders, and not everyone. A sort of minimal big data.
And if the Ukrainian Google in general for all the time did not have 10 marketing directors, is it possible to analyze a smaller volume of resumes? Alena Vladimirskaya categorically answers - it’s impossible! In this case, you need to find close companies with similar requirements for the marketing director. In the case of Google, it will be IKEA, for example.
Third strip
This is the result of mapping the first and second. You compare your skills with those of those you aspire to, and as a result write out what you should learn in the near future. Moreover, in the same sequence: necessary, desirable and cherries on the cake.
Extra strip
It would seem that the career plan is clear. Go and do it. But not so simple. The fact is that we studied the past. Past marketing directors. And companies are moving forward. And, changing, they present completely new requirements for candidates.
And here comes the fourth "black bar of foresight of uncertainty." Based on the type and industry of the company, you must determine what type of skills the company will want in 3-5-7-10 years (depending on your current situation), when you can apply for that position. Oddly enough, when analyzing the company itself and a summary of existing marketing directors, it becomes quite transparent.
In the first column we write all our professional skills. Moreover, we write not just a bunch (as is done in the resume), but also divide into three "chapters":
necessary in the work where you want;
significant;
“Cherries on the cake” - additional skills that do not directly affect your value, but which may give an additional advantage (for example, knowledge of French as a second language).
Second strip
We take the position that we want to reach (for example, Google Marketing Director in Ukraine). We find a resume of 10 people who were or are the marketing director there. We analyze their resume. And in the same way, having analyzed everything, we write out their skills in three chapters: necessary, essential and cherries on the cake.
It is a generalized portrait of at least 10 resumes of such leaders, and not everyone. A sort of minimal big data.
And if the Ukrainian Google in general for all the time did not have 10 marketing directors, is it possible to analyze a smaller volume of resumes? Alena Vladimirskaya categorically answers - it’s impossible! In this case, you need to find close companies with similar requirements for the marketing director. In the case of Google, it will be IKEA, for example.
Third strip
This is the result of mapping the first and second. You compare your skills with those of those you aspire to, and as a result write out what you should learn in the near future. Moreover, in the same sequence: necessary, desirable and cherries on the cake.
Extra strip
It would seem that the career plan is clear. Go and do it. But not so simple. The fact is that we studied the past. Past marketing directors. And companies are moving forward. And, changing, they present completely new requirements for candidates.
And here comes the fourth "black bar of foresight of uncertainty." Based on the type and industry of the company, you must determine what type of skills the company will want in 3-5-7-10 years (depending on your current situation), when you can apply for that position. Oddly enough, when analyzing the company itself and a summary of existing marketing directors, it becomes quite transparent.
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